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White Label Motorsport was founded in 2022 with a clear vision: to build a competitive and distinctive presence in UK drag racing. Based in the United Kingdom, we compete in the Volkswagen Drag Racing Championship (VWDRC) with a fleet of eight high-performance vehicles from the Volkswagen, Audi, SEAT, and Porsche line-ups. Each car in our team is the result of careful planning, engineering, and development—built to deliver on power, reliability, and visual impact at every event.
Our approach is rooted in precision and passion. We take pride not only in our performance on the track but also in the professionalism we bring to every aspect of our racing operation. From build quality and mechanical preparation to presentation and teamwork, we are constantly working to raise our standards. Racing, for us, is as much about discipline and focus as it is about speed—it’s a platform to demonstrate what’s possible when detail and determination come together. White Label Motorsport is more than just a team; it is an evolving expression of our commitment to performance, craft, and the wider motorsport community.
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At White Label Motorsport, we believe our responsibility extends beyond the racetrack. Since our founding, we’ve been proud to support BEN, the automotive industry charity dedicated to the health and wellbeing of people who work or have worked in our sector. BEN’s work providing mental health support, financial guidance, and care services aligns closely with our values, and we’re committed to raising both awareness and meaningful contributions through our racing efforts.
Throughout the season, we incorporate fundraising initiatives and campaign visibility into our events and media presence. Whether it’s dedicating runs to awareness, organising donation drives, or sharing BEN’s message across our platforms, we use our reach in the motorsport community to highlight the challenges faced by individuals across the automotive world—and the resources available to them. It’s an opportunity for us to use our platform for something bigger than competition. Supporting BEN gives real purpose to what we do.
The racing community is built on resilience, teamwork, and passion—traits we see echoed in BEN’s mission every day. By championing their work, we aim not only to give back to the industry that shaped us but also to remind others in motorsport that support is always within reach. We’re proud to stand with BEN and will continue to do so as part of our commitment to the people behind the performance.